Artists Against Corruption Gets an Identity

15 08 2008

Artists Against Corruption has a new logo and identity created by our partners, the design agency MOOZ. They have also come up with some great campaign ideas.

Concept as a Presentation Cover

Concept as a Presentation Cover

Visually the concept conveys the the distructive consequences of corruption, and the idea that corruption spreads. The saying goes, “one bad apple destroys the others”, and many cultures have a phrase that means the same. 

Interestingly the rot on the apple is a stylised world map, this indicates that Artists Against Corruption is an international organisation that has been established to raise awareness of an international problem, the link between corruption and poverty.

I think Mooz came up with a brilliant concept that is very distinctive and will seen be visible and well recognised.