Big Plans for Miniature Earth

23 07 2008

Over the last week or so I have been working with Alysson Lucca, Founder of Miniature Earth, on the business plan that will see the project evolve into a social enterprise. Our aim will be to sell products to raise funds for NGO´s that are fighting hunger, disease, the consequences of drought, and other problems in the 50 Least Developed Nations as defined by the United Nation.

The only exception will be Brazil, not one of the Least Developed Nations, but the home of the projects founder. It is also a country with extremely under developed regions, many larger than many nations. These regions may well have been on the list if they were countries rather than regions.

I will be regularly updating my blog with news, and I will now be also writing the english version of the miniature Earth Blog

Initially product development will focus on expanding the range of T-shirts, but we will later add other items. These will be retailed by us online and we will also sell wholesale to retailers. We will also licence use of the brand to other brands according to a strict list of criteria.

If you are a retailer interested in buying Miniature Earth products at wholesale prices, or in buying a licence to use the brand please email me:

My Personal Blog

18 07 2008

For the first time I have a personal blog. A way to keep friends around the world informed about what I am up to.

As usual I have to many ideas and ambitions, so I recently decided to focus on those I really believe in. This decision came in the last few days during which I have been out of action with Flu. There is not much good to say about that, except it gave me time to stop and think. I thought about the various projects I am working on, and how they are all going. After a careful assessment of each I decided it was time to make some hard decisions.

To cut a long story short, I concluded that I need to get more focused. If I don´t my ideas will remain no more than that, just ideas.

Then I had to decide what to focus on. I scored the projects against a set of criteria, recognising that some are far more important than others. Of most importance to me is to work on projects that: I feel passionate about, employ the skills I have, will give me opportunity and freedom, are likely to succeed, and will make some positive difference to the world.

You will notice money does not feature in the list. Of course it matters, but I believe it will come as a consequence of doing what I feel passionate about.

I will focus on using my marketing skills as a social entrepreneur, developing branded businesses that will make a positive impact on the world by being eco, ethical and, in some cases, campaign focused.

From now on I am going to split my time between Artists Against Corruption, Miniature Earth, BR-JAZZ and a few commitments yet to expire.

I am already seeing the benefits of being more focused. The results are good. And, the most important of these is the fact that I am really excited about what I am doing.

I hope that you will also be interested in the projects, that you may be able to help and support them either directly or in-directly.

Until the next post…….