Artists Against Corruption Gets an Identity

15 08 2008

Artists Against Corruption has a new logo and identity created by our partners, the design agency MOOZ. They have also come up with some great campaign ideas.

Concept as a Presentation Cover

Concept as a Presentation Cover

Visually the concept conveys the the distructive consequences of corruption, and the idea that corruption spreads. The saying goes, “one bad apple destroys the others”, and many cultures have a phrase that means the same. 

Interestingly the rot on the apple is a stylised world map, this indicates that Artists Against Corruption is an international organisation that has been established to raise awareness of an international problem, the link between corruption and poverty.

I think Mooz came up with a brilliant concept that is very distinctive and will seen be visible and well recognised.       

Mooz Partners Artists Against Corruption

18 07 2008

I am very happy to announce that creative design agency Mooz have agreed to be partners of Artists Against Corruption. The agency will be developing the logo, identity and website during July.

The directors of Mooz said, “Corruption is an evil that makes the whole world worse. But, Mooz believes the world is still worth fighting for, and that people can bring about a revolution. It is necessary to be part of this change. That is why Mooz supports Artists Against Corruption.”

When announcing the partnership I said, “I am delighted to have the support of Mooz at this early, but important, stage in the development of the project. Having run a marketing agency in London for several years, and worked with many creative agencies in the process, I can say that in my opinion Mooz produce excellent, world class, work. Their support will be very valuable to the project.”

You can see more of the excellent work of Mooz on their website (Portuguese):